As a product is launched, it is imperative to effectively target the desired consumer segment. This is achieved by careful review of past research activities, new qualitative or quantitative market research, and the valuable insight of NMI's seasoned consultants.

Based on the integration of all market insight, including past and new research, NMI can develop integrated "documents" to be utilized both internally and externally.

NMI works closely with your team to assure that the most important objectives are met. A variety of formal plans include:

• Internal Strategic Plans (multi-function)
• Internal Marketing Plans
• Communications/Media Plans
• Investor Prospectus Documents
• Sales/Key Account Presentations
• Many other customized documents

In the end, these documents will lay the groundwork for determining a range of specific strategic initiatives for your company.

Contact NMI for more details regarding these customized activities.