Data Source: NMI’s Health And Wellness Trends Database®


NMI Proprietary USA & Global Consumer Health & Sustainability Databases & Segmentations

Since 1999, 1 Million+ Consumers, 30+ Countries Health & Wellness Trends DatabaseTM (HWTD), Since 1999, 18 Years of Data

  • Consumer Packaged Goods, All Shopping Channels
  • Health, Diet and Nutrition Specifics
  • 100+ Categories, 100+ Brands
  • 200+ Attitudes, Behavior and Usage Dynamics
  • Health and Wellness Segmentation

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Database/Research Methodology Overview

NMI's Health and Wellness Trends Database Discover Leverageable Health Topics

  • Most comprehensive data available on health and wellness; based on attitudes, behavior and product usage within the world of health and wellness
  • Annual consumer research among U.S. general population adults and primary grocery shoppers
  • Currently 18 years of trended data: 1999 through 2016, inclusive; a total of ~60,000 consumers in the database
  • Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.8%
  • Conducted via on-line methodology

(Unless otherwise noted, all data is from the 2015 HWTD study)


Read more about NMI's Health and Wellness reports...

17th Annual Consumer Report 2016 Health and Wellness Trends in America,

2015 Growing the Organic Industry: Strategies for Brand Success

Gluten Free 2015: Consumer Need States, Attitudes, Usage and Opportunities!

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