07
Jun 12

Consumer Trend Identifies A New Return on Investment Lifestyle

For more information, contact
Siobhan Hawthorne
215.513.7300, ext. 219
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FOR IMMEDIATE RELEASE

HARLEYSVILLE, PA: June 7, 2012: Over the past few years as the economy has dipped into recessionary levels and major markets have come close to the brink of collapse, consumers have had to make some major readjustments in their consumption habits.  Indicators from NMI's Health and Wellness Trends Database show the impact of these changes will not be temporary adjustments but a total realignment of consumer behavior based on a reevaluation of priorities.

NMI's Health and Wellness Trends Database includes 13 years of trended data on U.S. consumers; nationally representative to the U. S. population; statistically valid at the 95% confidence level to +/- 1.2%.

While the new economy has been a wake-up call, it has also fueled a realization that our consumption habits were less fulfilling than hoped, creating an empty feeling; a vacuum which begs to be filled. The bubble not only burst on the economy, but it burst on consumption where “possession” no longer delivers the emotional impact it once did.  In fact, over half of consumers feel they live a more satisfying life today by having fewer material possessions.

These factors have driven a rethinking of what constitutes real value. Consumers are becoming more discriminating regarding every detail of their purchase decisions. This desire for deeper value is giving rise to an emerging lifestyle where consumers are looking for a higher return on investment across every encounter, making the most of everything we have – including the investment of time, emotional reward, experience, and money.  

And, marketers are beginning to weave multi-prismatic dimensions into their offerings to deliver an emotional appeal that simply buying the product itself does not provide. The desire for additional return on investment has driven attributes such as:

  • Increased food functionality
  • Cause marketing
  • Fair trade ingredients
  • Sustainable supply chain

These are just a few examples of value differentials that play larger roles in consumer decisions to acquire goods or services. These differentials are increasingly part of the emotional and social value equation yielding a growing dimension to personal ROI

For more details on this trend, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.. NMI is a strategic consulting, market research, and business development company specializing in the health, wellness and sustainable marketplace. 

SOURCE: NMI’s Health and Wellness Trends Database®

© NMI, 2012. All Rights Reserved.

NMI is an international strategic consulting, market research, and business development company specializing in the health, wellness, and sustainable marketplace. For more information on NMI’s services or proprietary research reports, visit NMI's web site at www.NMIsolutions.com.

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