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Dec 12

Latest NMI sustainability research shows power of Gen Y in shaping marketplace

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Siobhan Hawthorne
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FOR IMMEDIATE RELEASE

HARLEYSVILLE, PA: December 13, 2012:  Research conducted by NMI, a strategic consulting, market research, and business development company, shows that Gen Y consumers are "greener," or more environmentally conscious than in the past.

Marketers, in particular, have been keeping a close eye on Gen Y and eagerly awaiting the time when this “born green” generation puts into practice the values it grew up with.  NMI’s latest research on sustainability shows that the time has arrived.

While previously Gen Y had only lukewarm engagement with the sustainability marketplace, as they advance in their careers, and start families, their green product purchases are increasing. For instance, more than one-third now say they buy as many eco-friendly products as they can, up from just one-quarter five years ago.  And, their willingness to pay for those products has increased at the same time. 

NMI's data on green consumers and their purchasing habits is collected through the LOHAS Consumer Trends Database™ in an annual survey focused on health and sustainability, corporate social responsibility, environmentalism, and social issues. The LOHAS acronym stands for "Lifestyles of Health and Sustainability."

NMI has conducted its LOHAS survey since 2002, concluding its most recent study in the Summer of 2012, which was fielded online and included a representative sample of more than 4,000 U.S. consumers. An international version of the study will be conducted in 2013. 

For more details on this topic, please visit the NMI website or contact This email address is being protected from spambots. You need JavaScript enabled to view it..  

SOURCE: NMI’s LOHAS Consumer Trends Database®

© NMI, 2012. All Rights Reserved.

NMI is an international strategic consulting, market research, and business development company specializing in the health, wellness, and sustainable marketplace. For more information on NMI’s services or proprietary research reports, visit NMI's web site at www.NMIsolutions.com.