11
Oct 13

NMI publishes 12th Annual Report on the U.S. LOHAS (Lifestyles of Health and Sustainability) Market

For more information contact:   

Siobhan Hawthorne

215-513-7300 ext 219

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For Immediate Release

HARLEYSVILLE, PA. In mid-November 2013, NMI will publish its 12th annual report on the U.S. LOHAS (Lifestyles of Health and Sustainability) market.  NMI’s LOHAS Consumer Trends Database® is the industry’s most comprehensive tool to measure consumers’ integration of personal and planetary health.  Based on research of over 4,000 U.S. adults, this year’s report (150+ pages of insightful commentary and charts) promises to be full of trends and analysis to help companies understand how these major cultural shifts can identify opportunities for their business.  

A few trends NMI will be exploring in this report include:

  •  As the recession cools, more consumers are willing to pay more for environmentally-friendly products, a reverse trend over past years of research.  While price sensitivity persists, with consumers’ loosening their purse strings a bit, manufacturers may find it’s a more opportune time for their green products.
  •  Concern among U.S. adults is increasing for genetically modified organisms (GMOs), now with more than one-third of consumers indicating concern.  NMI expects this hot-button issue will continue to be a topic of conversation among consumer advocacy groups, consumers, suppliers, retailers and brands as each tries to evaluate the pros and cons of GMOs.

With these trends, it follows that more and more mainstream consumers are choosing to use a variety of green and socially conscious products.  The opportunities are broad and deep, and this report will help companies across industries understand where the opportunities are for them.

For more details on this topic, please visit the NMI website or contact This email address is being protected from spambots. You need JavaScript enabled to view it..

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