04
Feb 14

NMI and Nielsen Announce Expanded Strategic Collaboration

NMI’s proprietary consumer segmentation models have long been the standard of many industries. Now, these segmentations can be activated through NMI’s expanded collaboration with the Nielsen company. 


Nielsen’s Homescan® panelists are now overlaid on 4 NMI Segmentations:

1. Health & Wellness

2. Sustainability (LOHAS)

3. Organic

4. Healthy Aging


Generate deeper insights into your brand/category users across the NMI segments based on actual purchase behavior across a multitude of metrics and Nielsen solutions including:

Homescan®, Spectra BehaviorScape, PRIZM, ScanTrack, Nielsen Media, BASES, others


Gain robust knowledge and target your consumer with more precision across:

  • Categories and/or brands purchased
  • Trial and repeat purchasing patterns
  • Brand switching behaviors
  • Specific trade channels and retailers shopped
  • Shopping frequency and basket ring
  • Marketing ROI 
  • TV viewing preferences
  • Magazine/newspaper readership
  • Market and volumetric projections
  • Plus…many other applications!
     

Schedule your free demo today of the expanded collaboration!

Please contact Steve French, NMI Managing Partner at This email address is being protected from spambots. You need JavaScript enabled to view it. or 215-513-7300, ext 214

or Erik Quick, Nielsen Health & Segmentation Manager at This email address is being protected from spambots. You need JavaScript enabled to view it. or 516-682-6032.


 

Certain trademarks and registrations within are the property of Nielsen and/or NMI.