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May 11

NMI Trend for 2011: It’s a Complicated Life

Harleysville, PA – April 2011: Natural Marketing Institute (NMI) is pleased to present one of its health and wellness trends for 2011. NMI's trends are the result of various NMI research sources including the Health & Wellness Trends Database® (HWTD), the LOHAS Consumer Trends Database® (LCTD), and Healthy Aging/Boomer Database® (HAB) as well as analysis of current activities in the marketplace. NMI databases, now include 12 years of data across 500,000+ consumers in 23 countries, provide comprehensive information and a global perspective across more than 150 product categories.

The complexity of today's life brought on by information overload, message bombardment, too many choices and conflicting media messages is flying in the face of consumers' desire to remove the layers and get at the "core"... the core value, core nutrition, core components of what constitutes a meaningful life.

It's no longer about having it all – it's about having the right things. It's about demanding more transparency and a clearer view of how a product or service truly fits with our value system and our definition of ourselves even as we continually redefine ourselves.

According to NMI Managing Partner Steve French: "Pure, natural and simple will be the growing mantra of an ever-evolving and increasingly savvy consumer. Their desire for "natural nutrition" is growing with 38% indicating that natural foods/beverages are extremely important in how they maintain a healthy lifestyle.

Other findings include:

  • 64% of consumers feel that foods today are less safe to eat due to the amount of chemicals used in the growing and manufacturing process.
  • 63% of consumers prefer foods that are minimally processed.
  • Consumers are getting back to basics and preparing more meals at home.

For more information, contact Nancy White at 215.513.7300, ext. 225 (This email address is being protected from spambots. You need JavaScript enabled to view it.).

About NMI
NMI is an international strategic consulting, market research and business development company specializing in the health, wellness and sustainability marketplace. Our dynamic capabilities focus on the well being of people and products and the environmentally and socially responsible sustainability of the planet.

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