NMI Releases New 12 Edition Consumer Report 2016 Healthy Aging Across Generations

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For Immediate Release
HARLEYSVILLE, PA. July 2016.

NMI (Natural Marketing Institute), a leading global research, strategic consulting and intelligence provider, is pleased to release its 12th Edition Consumer Report: 2016 Healthy Aging Across Generations. This report seeks to provide insights into how today’s consumer is confronting their own health and wellness, uncover factors that are creating health challenges, and reveal some underlying dynamics that may help to provide a glimpse into what lies ahead. In addition, insights into how each generation is dealing with these opportunities and challenges are presented.

Steve French, NMI Managing Partner, shares that “this report reveals how the “health” tide is rising across all sectors of the population driven in part by dissatisfaction with the healthcare system, increased corporate transparency, mixed media messages, a renewed sense of self-responsibility and a desire to take control in an environment where independence is a coveted state. In addition, this rising tide is not being driven solely by the aging population. Instead, it is being embraced across the entire demographic spectrum, prompting the need for products and services to promote “healthy aging” to even the youngest generations; an imperative that requires a shift from the current focus on the aged.”

“However, while this renewed sense of self-responsibility is fueling a desire to take control of all aspects of their life, consumers are, at times, falling short of their goals. In essence, a gap oftentimes exists in what consumers believe they should do and what they actually do, where lack of understanding, lack of resources, and fluctuating commitment to healthy aging behaviors all play a role”.

This report covers the various dimensions of healthy aging, and the opportunities which exist to help consumers translate their aspirational attitudes into actual behaviors, thereby lessening the ‘say/do’ gap and keeping them on a healthier lifestyle path.

Some topics include…

  • The broad range of lifestyle dynamics which drive “healthy aging”
  • The challenges of consumers’ unmet need states
  • Interest in a range of products and services to fit emerging “healthy aging” needs
  • An understanding of how each generation is financially prepared for retirement
  • Identification of consumers’ biggest fears of aging

2016 Healthy Aging Across Generations offers 140+ pages with 10 chapters of new research on consumer need states, targeting, attitudes, behavior patterns, trends and opportunities including data, charts, graphs, analysis, commentary, and more!

NMI's Report Project Methodology

  • Quantitative study since 2005, now with 11 years of trended NMI data based on 35,000+ comprehensive interviews.
  • January 2016 research of U.S. adults comprised of 3,465 general population adults 18+, including Millennials, Gen X, Boomers and Matures.
  • Nationally projectable and balanced to U.S. Census data across key demographics: gender, age, income, education, region, and race.
  • Statistically significant at the 95% confidence level to +/- 1.5%.

For more information on NMI’s 2016 Healthy Aging Across Generations report click here or contact Dana Marinari, Marketing Manager, at This email address is being protected from spambots. You need JavaScript enabled to view it.

NMI Releases New 11th Edition Consumer Report 2015 Spectrums of Healthy Aging in America

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For Immediate Release

HARLEYSVILLE, PA. August 2015. NMI, a leading global research, strategic consulting and intelligence provider, is pleased to release its 11th Edition Consumer Report: 2015 Spectrums of Healthy Aging in America.  This report examines "healthy aging" with unique perspectives on the motivations, challenges and opportunities across a wide array of dimensions that consumers encounter in their pursuit of a healthier lifestyle.

Steve French, NMI Managing Partner, offers "this report reveals how the "health tide" is rising across all generations of the American population driven in part by dissatisfaction with the healthcare system, mixed media messages, information overload, a renewed sense of self-responsibility and a desire to take control in an environment where independence is a coveted state.  In addition, this rising tide is not being driven solely by the aging population.  Instead, it is being embraced across the entire demographic spectrum, prompting the need for a plethora of products and services across many industries to provide healthy aging solutions to even the youngest generations – an imperative that requires a mind shift from the current focus on the aged."

"However, while this renewed sense of self-responsibility is fueling a desire to take control of all aspects of consumers' lives, at times, many are falling short of their goals.  In essence, a gap oftentimes exists in what consumers believe they should do and what they actually do, where lack of understanding, lack of resources, and fluctuating commitment to healthy aging behaviors all play a role."

2015 Spectrums of Healthy Aging in America covers over 30 dimensions of healthy aging and the opportunities that exist to help consumers translate their aspirational attitudes into actual behaviors, thereby lessening the 'say/do' gap and driving them to a healthier lifestyle path. Some topics include...

  • Analysis across a broad spectrum of market sectors beyond just physical health, including financial, technology, cognitive and social
  • Opportunities based on consumers' unmet needs
  • Generational differences, including ways to engage Millennials
  • Interest in a new range of products and services to fit emerging needs
  • NMI's Healthy Aging consumer segmentation as "not one size fits all"

Over 130 pages of new research on consumer need states, attitudes, behavior patterns and opportunities including data, charts, graphs, analysis, commentary, and more!

NMI's Report Project Methodology

  • Quantitative study since 2005, now with 10 years of trended NMI data based on 30,000+ comprehensive interviews
    • January 2015 research of  U.S. adults comprised of over 3,00 general population adults 18+, including Millennials, Gen X, Boomers and Matures
  • Nationally projectable and balanced to U.S. Census data across key demographics: age, income, education, sex, region, and race
  • Statistically significant at the 95% confidence level to +/- 1.5%
  • Conducted via online research methodology

For more information on this report click here or contact Steve French, NMI Managing Partner, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 215-513-7300, ext. 214.

NEW from NMI (Natural Marketing Institute) & Nielsen - Opportunities in Digestive Health Report

nmi -and nielsen digestive health report mini-cover

For Immediate Release
HARLEYSVILLE, PA. October 2015

New York, NY & Harleysville, Pa. – Nielsen, a global information and measurement company and NMI, a leading research and global market intelligence provider to major brands, today announced the release of their first in a series of collaborative Health Condition Reports.

This first report, Opportunities in Digestive Health, includes a detailed segmentation analysis, a look at consumer health aspirations, purchase behaviors and opportunistic marketing strategies. NMI Managing Partner, Maryellen Molyneaux added "Given the ongoing importance of health and wellness as a prevailing consumer force, Nielsen and NMI are collaborating to uncover the major dietary trends influencing this burgeoning marketplace."  Manufacturers and retailers need to position themselves to take advantage of emerging trends and products. The report provides marketers with insight into the size and sales trends of 4 digestive claims - gluten-free, probiotics, fiber, and lactose-free, as well as consumer attitudes and behaviors toward digestive health in general.

Opportunities in Digestive Health provides an 80+ page NMI and Nielsen PowerPoint deck with summary of consumer insights along with a detailed Nielsen purchase behavior report via Excel on each claim (Nielsen RMS & Homescan).

For more information kindly visit NMI at www.NMIsolutions.com or contact Maryellen Molyneaux, Pres., NMI at This email address is being protected from spambots. You need JavaScript enabled to view it. or Neha Seth, Associate Director, Nielsen at This email address is being protected from spambots. You need JavaScript enabled to view it.

NMI Releases New 2016 report that confirms What U.S. consumers REALLY think of Supplements, OTC and Pharmaceuticals!

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For Immediate Release
HARLEYSVILLE, PA. October 2016

Harleysville, Pa. – NMI (Natural Marketing Institute), a leading research and global market intelligence provider to major brands today announced the release of their much awaited 2016 Supplements, OTC & Rx Consumer Market Trends Report which examines the intersection of dietary supplements, over-the-counter medication and pharmaceuticals and how consumers integrate this mix of self-care methods into their current lifestyle.

This quantitative consumer research project is NMI's most comprehensive and robust data collection vehicle ever undertaken to examine the intersection of dietary supplements, OTC and pharmaceuticals. It contains the most in-depth consumer insight and breakthrough learnings about consumer usage of vitamins, minerals, botanicals, and other supplements combined with OTC and Rx products.

Maryellen Molyneaux, NMI Managing Partner states that "the NMI objectives of the research included providing deeper understanding of consumer attitudes and behaviors toward dietary supplements in order to increase compliance, address barriers, establish trial and build loyalty. The research provides a clear view of the supplement industry landscape and the factors that drive growth.  Exploration of how consumers perceive dietary supplements, what and why they currently use, and even why they have stopped using certain supplements lays the foundational insights from which to build stronger brand equity, trust, and innovative products and formats to address the needs of today's consumer".

To view the report summary click here.

For more information kindly contact Maryellen Molyneaux, NMI Managing Partner,

at This email address is being protected from spambots. You need JavaScript enabled to view it. or 215-513-7300, ext. 204.

NMI Releases New 16th Annual Report Trends in Healthy Living

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For Immediate Release

HARLEYSVILLE, PA. April 2015. NMI, a leading research and global intelligence provider to brands and corporations, is pleased to release its much awaited report: 2015 Trends in Healthy Living, now in its 16th year, which examines consumer attitudes and behaviors toward healthy living and the health and wellness marketplace as a whole.

Maryellen Molyneaux, NMI Managing Partner, shares "this research uncovers insights into how today's consumer integrates health and wellness into their lifestyle and reveals their motivations and the challenges they encounter in their pursuit.

Many factors are driving multiple categories across the U.S. For example, aging drives condition-specific needs, and increased consumer knowledge and desire for specific product features and benefits drive natural, organic, gluten-free and plant-based options. The need for education and an understanding of these drivers that affect consumer behavior patterns has never been stronger".

NMI's objectives in this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 16 years and how these changes may impact the future landscape of the health and wellness industry. A glimpse into the report ...

  • 2015 Top 8 Consumer Health & Wellness Trendseve eating apple
  • Changing segment composition as evidence of health and wellness mainstreaming
  • Consumers' customized mix of traditional, alternative and emerging healthcare methods
  • Nutritional challenges families face with children in the household
  • Benefit understanding of natural, organic, and non-GMO products
  • The impact of environmental concerns on product choice
  • Over 160 pages of new research on consumer need states, attitudes, usage and opportunities including data, charts, graphs, analysis, commentary, and more!

NMI's Project Methodology

  • NMI Database and Health & Wellness Segment Insights—Over 46,000 Interviews!  -
  • Three other NMI databases used within this report for additional data/insights
  • Healthy Eating Study that analyzed over 3,000 general population consumers.

For more information on this report click here.

To speak with NMI, kindly contact Maryellen Molyneaux, NMI Managing Partner, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 215-513-7300, ext. 204.

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