Posts by deannal

Newtown Square, PA – August 3, 2021 Natural Marketing Institute has developed a one-of-a-kind approach for measuring behaviors before and during the pandemic (COVID-19), and as a result, has trended, qualitative research among 7,000+ general population U.S. adults. The newest wave of this research, fielded in May 2021, focused on behaviors specifically related to the…

Newtown Square, PA – February 24, 2021 Natural Marketing Institute is pleased to publish its 2021 Health and Wellness in America Consumer Insights and Trends Report. This report, now in its 21st year, provides insights into how today’s consumer is confronting their own health and wellness, uncovers factors that are creating health challenges, and reveals…

Newtown Square, PA. January 7, 2021 Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 2021 State of Sustainability in America Consumer Insights & Trends Report.  This report is the nineteenth annual U.S. report Natural Marketing Institute has published on the state of the sustainability market. The report quantifies…

Maryellen Molyneaux, President and Managing Partner, Natural Marketing Institute BNP Media, March 2020 Mainstream consumers are steadily adopting stronger environmental and sustainable ideals which is affecting how they make purchase decisions. They are becoming less tolerant of chemicals in agriculture and in products they use. They are even taking small steps to integrate protection of…

Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 9th Edition, 2021 Supplements/OTC/Rx Consumer Trends & Insights Report.. Since 2005, Natural Marketing Institute’s Consumer Study has been devoted to understanding consumer attitudes, behaviors, and trends related to Dietary Supplements/OTC/Rx across hundreds of topics. This comprehensive report includes 130+ pages of the…

August Issue Comments from Maryellen Molyneaux, Managing Partner, Natural Marketing Institute How has the market for beauty products (topical and ingestible) been performing in recent years? Household penetration for both topical and ingestible beauty products is increasing specifically across natural and functional topicals as well as new beauty from within formulations. What principal factors are…

There is a continued growing consumer desire for personal autonomy and self-discovery. Over the past several years we have witnessed an acceleration of personalization across a wide range of industries. From Nike’s personalized sneakers to individualized suggestions for music and videos on Spotify and Netflix to beauty companies like Clinique offering customized skin care and…