ClipTM Ad Test
Our Brand/Communication Tools
A communication platform with normative comparisons and custom diagnostics for optimization
Ad Effectiveness Improvement from Pre-Testing
A proprietary blend of communication testing metrics with a normative database for comparison. Advertising is a costly, high-stakes venture. Great ads boost your brand, garner interest in your products, and generate revenue. Terrible ads not only fail to deliver against your investment, they can cause your brand irreparable harm. It's easy to get advertising wrong; ad testing helps you get it right. Clip Ad testing is simply the process of vetting your ad concepts with a representative sample of your market. You can test a complete ad, or even portions of your ad to make sure you get the most bang for your advertising buck.
Our insight driven testing process focuses on the four components of effective advertising:
- ROLLING 5 -YEAR HISTORICAL PERSPECTIVE
- CUSTOMIZABLE AND FLEXIBLE
- TV, DIGITAL, PRINT, OUT OF HOME, FINISHED, ANIMATIC, AND STORYBOARD, EXECUTIONS
- IN-DEPTH EMOTIONAL ANALYSIS
- FAST AND AFFORDABLE
- Is the message relevant?
- Is the message clear?
- Do consumers recall the main message?
- Does it tell a story in which brand is hero?
- Is the ad appealing
- Is it entertaining? Interesting?
- Does it engage the viewer on its own?
- Does it generate a strong emotional response?
- Does it capture attention and break through the clutter?
- Will they remember it?
- Does it help them think positively about the brand?
- Will it generate the intended behavioral or attitudinal change?
- Does it have a strong link to the brand?
- Does it generate buzz?