ishareBoardTM

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Our Innovation Methodologies

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Qualitative Approaches

We love to explore People in Real Life. We use approaches, strategies, & advanced technologies that let us listen deeply and observe life as it is being lived. We keep our qualitative projects interesting in the field with original approaches and imaginative tasks and customizable to meet the client’s needs.

  • Insight Generation — using intuitive, disruptive qualitative techniques to push respondents out of their comfort zones to unleash their true perceptions and unearth the freshest insights
  • Insight Analysis - We have developed a robust, rational, logical framework aiming at translating observation and deep listening into strategic recommendations and meaningful responses.
  • Insight Articulation — we then bring it back to life and connect it to other

Traditional

Traditional

01

  • Facility Based
  • Live Moderator-led Discussions
  • Multiple Techniques & Methodologies

Virtual

Virtual

02

  • Live Moderator-led On-line Interviews
  • Interactive Activities
  • Multiple markets and demographics

Activity Based

Activity based

03

  • Asynchronous
  • Larger Scale
  • National & International
  • Reach
  • Gamification

In the Moment

In the Moment

04

  • Mobile Diaries
  • Digital Ethnography