Our Innovation Methodologies
We love to explore People in Real Life. We use approaches, strategies, & advanced technologies that let us listen deeply and observe life as it is being lived. We keep our qualitative projects interesting in the field with original approaches and imaginative tasks and customizable to meet the client’s needs.
- Insight Generation — using intuitive, disruptive qualitative techniques to push respondents out of their comfort zones to unleash their true perceptions and unearth the freshest insights
- Insight Analysis - We have developed a robust, rational, logical framework aiming at translating observation and deep listening into strategic recommendations and meaningful responses.
- Insight Articulation — we then bring it back to life and connect it to other
- Facility Based
- Live Moderator-led Discussions
- Multiple Techniques & Methodologies
- Live Moderator-led On-line Interviews
- Interactive Activities
- Multiple markets and demographics
- Larger Scale
- National & International
In the Moment
- Mobile Diaries
- Digital Ethnography