PrecisionPointTM

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Our Innovation Methodologies

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A blended quant-qual research model encompassing innovative, real-time and mixed method approaches

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PART 1 - QUANTITATIVE

  • Can take place anywhere, as CLT, shop-a-longs or in-home
  • Answers to questions are captured on iPad with results instantly analyzed and transmitted to team
QUANTITATIVE

PART 2: QUALITATIVE

  • Follow-on focus groups/ IDI's conducted with select respondents from Quant
  • Additional quant questions may be asked of the groups based on respondent feedback
QUALITATIVE

NEXT SESSION

  • Multiple sessions typically conducted across multiple markets
  • Revised stimuli tested iteratively across sessions to confirm, optimize performance
NEXT SESSION