MapTracTM

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Our Opportunity Tools

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DON'T
WASTE
YOUR
ADVERTISING
DOLLARS.
GET PRECISE TARGETING
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Strategic mapping that incorporates sales data overlaid with household data or census data to identify gaps/whitespace and opportunities to ensure ROI on marketing dollars spent

LOOKING FOR TOP LINE GROWTH?
There are two questions you will need answered:

1. Who are my best customers?
2. Where can I find more of them?
• It is proven that "mirroring" your best customers to that of prospective customers improves response and buy rates from .05% to 4%. This means that instead of only 50 respondents to an ad campaign, you could get 400 to respond, meaning a potentially significant ROI and an increase in sales.

OWN CUSTOMERS
1. START WITH YOUR OWN CUSTOMERS
Upload your customer list and choose a market, sales territory, trade area as small as 1 mile or simply segment your most ideal customers in your database.
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2. OVERLAY NATIONAL HOUSEHOLD FILE
We match customers' name and addresses against our 180 million household databases (refreshed monthly) which will append demographics, interests and other data.

You Will Receive
• A MapTrac Report showing where your current customers are.
• A Profile Report showing the characteristics of your optimum customer
(age, income, education, employment, profession, household profile, life stages) .

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3. MEASURE THE SALES POTENTIAL OF OTHER MARKETS
We overlay your customer profile report on a designed territory to show the potential that exists in that particular market (national, regional, local, mile defined trade area).

• A Sales Potential Index is produced that indicates the presence of "like customers" in that designed area (city, market, territory, trade area, etc).

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4. TARGET YOUR BEST PROSPECTS
We Use Proprietary Software and:

• Create a computer model of your customer and let you select your prospects. Download names, addresses, phone numbers, email addresses.
• Visually map where they are.
• Use the best prospects to survey (further refine marketing strategies), or determine use of advertising dollars - direct mail campaign, email campaign, billboards, newspaper, etc.

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5. ESTABLISH SALES GOALS!
Assessment of untapped revenue opportunities.