Innov8™ Ideation

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Trained, Experienced, Successful Facilitated Innovation

Ideation Consulting Services

Innovation is the process of defining specific tasks/objectives against which new resolutions/ideas are generated by bringing together the right resources and asking the right questions to get you those solutions.

NMI is a proven innovation facilitation firm. We have deep industry knowledge and thus know the right questions to ask. We know the resources whether they be consumer data, technical expertise, R&D parameters, go-to-market approaches or just strategic thinking and can bring those resources to the table. We have managed hundreds of innovation projects of which most, but not all, include a specific ideation workshop. Below are a few examples.

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NMI worked with a leading vitamin manufacturer to create 40+ product concepts that leveraged a new gummy technology. Crossing consumer health need states with the capability of the new technology with ingredient science, a team of internal and external experts were facilitated by NMI through a 2-day process of creating seed ideas which developed into concrete and unique product concepts. Concepts were then screened for consumer interest and a pipeline for developments was put in place. New products will be launched in late 2018 as a result of this work.
NMI worked with a leading, multinational Food & Beverage company to explore the lifestyle and nutrition needs of Healthy Active Seniors (HAS) with the goal of creating Nutritional Need States across eating occasions, lifestyle events, segmentation differences and product category gaps. Nutritional experts, research scientists, consumer researchers and food scientists came together (led by NMI) to create 20+ Need State Platforms which were then taken to product development and testing. New products have been successfully launched as a result of this effort.
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NMI led and managed multiple innovation sessions with a global Beverage company to explore the lifestyle and nutrition needs of Children ages 3-9 in the US and UK with the goal of creating Nutritional Need States across eating occasions, lifestyle events, segmentation insights and product gaps. Nutritional experts, research scientists, consumer researchers and food scientists came together to create 30+ Need State Platforms which were then taken to product development and testing. New products have been launched as a result of NMI’s innovation sessions.
NMI was commissioned by a global Food & Beverage company to understand beverage needs from Toddler to Youth to Middle Age to Seniors. This work included qualitative focus groups, category and nutrition science and facilitated innovation sessions which let to three comprehensive portfolios of new product concepts being developed. Select ideas from the portfolios were screened and ideas taken in to product development.
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NMI designed and facilitated a multi-country “war games” work session for a global beverage company launching new products in a new region. This work coalesced team thinking and built launch strategies that proved to be highly successful.
NMI partnered with a leading medicinal Tea company to rebuild their brand positioning and then revamped their product line to fit a more dynamic and competitive marketplace. This work was done in a series of collaborative, innovative, facilitated work sessions. NMI provided the consumer data and market insights as well as facilitated the large group meeting. Sales have been steadily increasing with the implementation of the new positioning and new products.
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NMI managed a project for a global multi-level-marketing company which involved validation and refinement of 6 hypothesized target groups. The goal was to drive in-depth understanding of these groups, their overlaps and distinctions to enable customized activation such as outreach and product sampling. NMI provided the consumer insights and then facilitated an education and ideation session with a very large internal group engagement.

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NMI’s Thought Leadership Team is certified in the FIT (Focused Innovation Technique) process and is a certified New Product Development Professional (NPDP). Working with clients, NMI leads the development of creative and engaging process plans and innovation session execution to accomplish the agreed-to task. NMI has led hundreds of successful innovation processes across a highly diverse client base.

For more information kindly contact your NMI rep or Maryellen Molyneaux, NMI Managing Partner, at 215-513-7300, ext. 204 or This email address is being protected from spambots. You need JavaScript enabled to view it.  
or Steve French, NMI Managing Partner, at 215-513-7300, ext. 214 or This email address is being protected from spambots. You need JavaScript enabled to view it.

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