Innov8TM Ideation Services
IS YOUR COMPANY AN
INNOVATION LEADER OR A FOLLOWER?
Looking to generate your next wave of product ideas for short-term growth opportunities?
Looking to expand your portfolio via new ingredients and/or functional product benefits for the longer term?
"INNOVATION distinguishes between a LEADER and a follower." - Steve Jobs
INNOVATION IS THE PROCESS OF DEFINING SPECIFIC TASKS/ OBJECTIVES AGAINST WHICH NEW RESOLUTIONS/IDEAS ARE GENERATED BY BRINGING TOGETHER THE RIGHT RESOURCES AND ASKING THE RIGHT QUESTIONS TO GET YOU THOSE SOLUTIONS
5 CONSUMER SEGMENTATIONS:
Quantify segments purchase, behaviors, brands, channels, frequency, loyalties.
WE UTILIZE 20+ YEARS OF INSTITUTE CONSUMER INTELLIGENCE DATABASES:
Syndicated Data, 1 Million+ Consumers, 30+ Countries.
HEALTH & WELLNESS
SUPPLEMENTS / OTC / RX
LOHAS / SUSTAINABILITY
INTERESTED IN TRAINED, EXPERIENCED, SUCCESSFUL FACILITATED INNOVATION?
lnnov8 Sessions are the perfect solution to increasing your marketplace success!
- Full-service, expert facilitation leaders across many industries
- 20+ years of Consumer Databases to jump-start ideas
- Utilization of "The Institute's Brain Trust" - an external panel of creative minds
- Structured individual and group exercises to drive rigor
- Multi-function client participation to encourage group consensus
- Ranking and prioritization of ideas to drive immediate next steps
- Strategic recommendations and follow-up LENS concept testing
- Full documentation of all materials
We worked with a leading vitamin manufacturer to create 40+ product concepts that leveraged a new gummy technology. Crossing consumer health needs with the capability of a new technology in ingredient science, a team of internal and external experts facilitated a 2-day process of creating seed ideas, which developed into concrete and unique product concepts. These concepts were then screened for consumer interest and a pipeline for developments was put in place. New products were launched in late 2018 as a result of this work.
Institute teams worked with a leading, multi-national Food & Beverage company to explore the lifestyle and nutrition needs of Healthy Active Seniors (HAS) with the goal of creating Nutritional Need States across eating occasions, lifestyle events, segmentation differences and product category gaps. Nutritional experts, research scientists, consumer researchers and food scientists came together to create 20+ Need State Platforms which were then taken to product development and testing. New products have been successfully launched as a result of this effort.
Our team led and managed multiple innovation sessions with a global Beverage company to explore the lifestyle and nutrition needs of Children ages 3-9 in the US and UK with the goal of creating Nutritional Need States across eating occasions, lifestyle events, segmentation insights and product gaps. Nutritional experts, research scientists, consumer researchers and food scientists came together to create 30+ Need State Platforms which were then taken to product development and testing. New products have been launched as a result of the lnstitute's innovation sessions.
The Institute was commissioned by a global Food & Beverage company to understand beverage needs from Toddler to Youth to Middle Age to Seniors. This work included qualitative focus groups, category and nutrition science and facilitated innovation sessions which led to three comprehensive portfolios of new product concepts being developed. Select ideas from the portfolios were screened and ideas taken in to product development.
Our staff designed and facilitated a multi-country "war games" work session for a global beverage company launching new products in a new region. This work coalesced team thinking and built launch strategies that proved to be highly successful.
We partnered with a leading medicinal Tea company to rebuild their brand positioning and then revamped their product line to fit a more dynamic and competitive marketplace. This work was done in a series of collaborative, innovative, facilitated work sessions. We provided the consumer data and market insights as well as facilitated the large group meeting. Sales have been steadily increasing with the implementation of the new positioning and new products.
Institute teams managed a project for a global multi-level-marketing company which involved validation and refinement of 6 hypothesized target groups. The goal was to drive in-depth understanding of these groups, their overlaps and distinctions to enable customized activation such as outreach and product sampling. We provided the consumer insights and then facilitated an education and ideation session with a very large internal group engagement.