Advertising/Messaging

ad and message testing

Assess lift provided by test communication over current brand impression and competition.

  • Use full video, roughs, storyboards, print
  • Measures of communication
  • Attitude shift
  • Persuasion versus competition
  • Pre- or post-launch
  • Recall
  • Driver Analysis and full diagnostics
  • Feedback on current effectiveness
  • What you need to do to strengthen
    effectiveness

Individual Component Testing:

features of the communication can be individually tested to learn how much each contributes to lift by adding Rating Sets of specific features, benefits or specific content.

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Cross-segment insights identifies most effective messages across groups

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  • Message testing reveals What Works? and What Doesn't Work?
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research tools - lens