Adherence and Engagement eHandbook

Adherence and Engagement eHandbook

Adherence and Engagement eHandbook

This offering brings together decades of clinical and psychological research and Segmedica’s twenty-year program of research into personality and healthcare behaviors.

The result is a global reference and training product designed for pharma marketing and HEOR groups to support their studies and adherence programs.

We help you understand the true drivers of non-adherence, how to identify patient types that will respond to adherence programs and how different elements of the healthcare system worldwide need to come together to solve the adherence problem.

Adherence is the last frontier of pharma market development. In the US alone the adherence shortfall from just an 80% compliance rate costs the industry $200 billion each year. At the same time, the US pharma industry spends $10 billion per year in DTC advertising and programs, almost entirely to acquire new patients, not to retain them.

What are the costs to providers, plans, PBMs, employers, and other stakeholders?

Practical access problems can be addressed by practical solutions. These problems, however, often just screen the deeper reasons why patients are not adherent. One size does not fit all, and education and information do not change behaviors in unmotivated people. Even if drugs were mailed to patients' homes completely free of charge, many would still not take them as directed.

Join the ConnexionPoints Adherence and Engagement Program to tune up your patient support efforts and HEOR studies.

 

Adherence and Engagement eHandbook toc

 

Adherence and Persistence Training and Consulting

 

Online Self-Study Course: CLICK HERE TO REGISTER

Five modules, over 3 hours.

Modules included:

  • Introduction to adherence and compliance, definitions, key issues, important trends in healthcare
  • The psychology of adherence and persistence – personality types and their roles, worldview, cultural and geopolitical issues
  • Behavioral psychology – an introduction to the main published behavioral models
  • Case studies in the literature and what we can learn from them
  • Strategies for effective programs

 

Online Group Master Classes:

  • Conducted live online
  • Customized to specific companies and objectives

 

Ad Hoc Consulting:

  • Consulting on program design and testing

 

Pricing Details:

The Complete Adherence and Persistence eHandbook: $5,000 Order eHandbook

Online Adherence and Persistence Self-Study Course: $199 Click here to register if you are paying by credit card, or contact Steve French to use other methods of payment.

Adherence and Persistence Masterclass: $5,000 Submit a request using the form below

Ad Hoc Adherence and Persistence Consulting: Request a Quote

Submit a Request for Adherence & Persistence Masterclass