Personal Care and Beauty During COVID-19

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Personal Care and Beauty During COVID-19 Overview:

As the USA continues to experience lockdown, voluntary isolation, and quarantine, millions of women are spending more time at home than they have done since they were young. Relationship management, work intrusion, cooking, and cleaning have all required additional attention and new approaches.

As with all behaviors, reactions to COVID-19 are largely driven by personality. In this study, Segmedica's widely used PersonaSmart™ global personality-based personas are used to define how women are behaving in beauty, cosmetics, and personal care and how to approach the two main personality clusters with differentiated messaging for competitive advantage.

You will learn how these personalities’ decision processes and behaviors vary and how to affect their behaviors in personal care and beauty. If you need to understand the behaviors of consumers, you will find this report very valuable.

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  • OnTheWall™ online community of consumers from our panel of psychologically profiled respondents
  • Online survey from our panel
  • PersonaSmart™ personality-driven personas


We describe opportunities for personal care and beauty industries.

Enterprise Licensing Details:

Full Report: $1,500 USD Order Report

Includes PPT of full report and/or chart pack for internal network usage across one company brand/location. License also comes with an online report presentation.