Changing Behaviors in the Face of a Global Health Crisis (Health Networks and Services Edition)

changing behaviors

Changing Behaviors in the Face of a Global Health Crisis (Health Networks and Services Edition)

This study applies Segmedica’s groundbreaking PersonaSmart™ personality-based tools to understand consumers’ response to COVID-19.

 

People react according to who they are, not their immediate situation. However shocked, stressed, or anxious, consumers are on this unexpected and uncertain course of events. They will return to their base personality when it comes to making decisions. This means that we can robustly predict their decision-making processes and know-how to influence them.

 

Focusing on decision-making, the report provides deep insights into how consumers are responding to the COVID-19 health crisis and covers a range of behaviors including shopping, eating habits, healthy lifestyle changes, and much more.

 

The study is based on primary research, qualitative and quantitative. It has a hard core of data demonstrating the different approaches of each personality type with insightful qualitative findings.

 

If you need to understand the behaviors of patients, you will find this report very valuable.

 

changing behaviors toc

 

Methodology:

  • OnTheWall™ online community of consumers from our panel of psychologically profiled respondents
  • Online survey from our panel
  • PersonaSmart™ personality-driven personas

 

Opportunities:

We describe opportunities for health providers, health plans, and health services.

 

Licensing:

Enterprise-Wide: $2,500  Order Report