Modeling Consumer Behavior within Healthcare During COVID-19

Modeling Consumer Behavior within Healthcare During COVID-19

Modeling Consumer Behavior within Healthcare During COVID-19

In this report, we used qualitative research and psychology to probe the likely future behaviors of consumers in changing circumstances. We describe the drivers and barriers to returning to different levels of medical facilities during the COVID-19 pandemic.

 

The report also focuses on how personality influences consumer behaviors in healthcare in an uncertain future where COVID-19 events can go many ways. This report includes a “soft modeling kit” which enables subscribers to update their future scenarios as circumstances change.

 

You will learn how these personalities’ decision processes and behaviors vary and how to affect their behaviors. If you need to understand the behaviors of patients, you will find this report very valuable.

 

Modeling Consumer Behavior within Healthcare During COVID-19 toc

 

Methodology:

  • Qualitative study from our OnTheWall™ panel of highly profiled consumers
  • PersonaSmart™ personality-driven personas

 

Opportunities:

We describe the drivers and barriers to returning to different levels of medical facilities during the COVID-19 pandemic and how subscribers can update their forecasts and plans as events change. The details to create your own soft models are supplied.

 

Licensing:

Enterprise-Wide: $2,500 Order Report