Returning to Medical Facilities Wave 3

Returning to Medical Facilities Wave 3_Cover Slide

Returning to Medical Facilities Wave 3 Overview:

This report focuses on how personality influences consumer willingness to return to medical facilities for routine or postponed treatments and procedures.

This is wave 3 of this study. We surveyed 1,000 consumers, many with significant medical conditions. The report details their medical behavior during the pandemic and their intentions towards returning to routine medical activities; includes patients with cancer, diabetes, and heart disease, among others. 

In this wave 3 of the investigation, we chart the changes which have taken place since June and September 2020 and analyze the important trends in the market.

The basis for this report is a six-type segmentation that explains how personality, wholly permanent, drives behaviors even during a major crisis, such as the COVID-19 pandemic.

If you need to understand the behaviors of patients, you will find this report very valuable.

Returning to Medical Facilities Wave 3_TOC



  • Online survey from our OnTheWall™ panel of highly profiled consumers
  • PersonaSmart™ personality-driven personas


We describe the drivers and barriers to returning to different levels of medical facilities during the COVID-19 pandemic and how concerns can be effectively managed.

Enterprise Licensing Details:

Full Report & Chart Pack: $1,500 USD Order Report

Includes PPT of full report and chart pack for internal network usage across one company brand/location. License also comes with an online report presentation.