Millennials and Health Plans

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Millennials and Health Plans Overview:

The Millennial Generation is the largest in US history and has a very different worldview to its predecessors. Optimistic, yet skeptical, they see health insurance as “Big Business” and not on their side. A full review of Millennials and Gen Z experience, attitudes, and intentions with respect to Health Insurance. Derived from recent primary research, both qualitative and quantitative by survey.

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This report will enhance Plans’ insight into the unique needs and attitudes of the Millennial and older Gen Z generations.

Real Results:

The results are derived from an online community, an extensive online survey, and secondary research.



  • Flexible policies to meet their varied needs
  • Digital person to person communication

Enterprise Licensing Details:

Full Report & Chart Pack: Request a Quote

Full Report: Request a Quote

Chart Pack: Request a Quote

Includes PPT of full report and/or chart pack for internal network usage across one company brand/location. License also comes with an online report presentation.