Whole Living Consumer Segmentation

The Institute's Whole Living Database offers 16 Years of Data, 53,000+ Consumers

Natural Marketing Institute has identified 6 distinct segments in the U.S. adult population, providing marketers with a deeper understanding of how to optimize their strategies based on the most ideal target(s)

Whole Living Consumer Segmentation Model
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Traditionalists

15% of GP

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Help Seekers

18% of GP

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Que Sera, Seras

19% of GP

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Balancers

21% of GP

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Proactives

11% of GP

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First Adopters

16% of GP

Understanding the Consumer Changes Everything!