Health and Wellness Trends US and Global DatabasesTM

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US Health & Wellness Trends Database

US Health & Wellness Trends Database

  • Most comprehensive data available on health and wellness; based on attitudes, behavior and product usage within the world of health and wellness

  • Annual consumer research among U.S. general population adults and primary, grocery shoppers

  • Currently 21 years of trended data: Inclusive; a total of ~70,000+ consumers in the database

  • Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.8%

  • 2020 U.S. survey was conducted among 2,000+ general population consumers

  • Conducted Via on-line methodology

  • 5 Distinct Segments

Health & Wellness

Health and Lifestyle Focus

  • Food
  • Diet/nutrition
  • Beverage
  • Sports nutrition
  • Supplements
  • Natural, organic Non-GMO

  • Healthy lifestyle drivers
  • Association of ingredients with
    specific health benefits
  • Health conditions. lifestyle and
    demographic measures
  • Usage patterns across foods, supplements, healthcare, natural/organic
  • Shopping Behavior
  • Brands, influence and media

Health & Wellness Trends Database - Since 1999

US Health & Wellness Consumer Segmentation Identifies
Five Distinct Segments within the U.S. General Population

US Health & Wellness Consumer Segmentation Identifies Five Distinct Segments within the U.S. General Population

Drivers/Behaviors

  • Healthy lifestyle drivers
  • Attitudinal statements & behaviors -
    diet, nutrition, supplements, exercise
  • Awareness of terminology
  • Ingredients - health benefits seeking,
    avoidance vs. fortification
  • Health conditions preventing,
    managing/treating

Usage/Lifestyle Patterns

  • 50+ general products & services
    dynamics - increase, decrease
  • ~100 specific categories
  • Entry reasons, duration, frequency
  • Natural, Organic, Non-GMO,
    hi-protein etc.
  • Cooking - occasions, health, frequency,
    experimentation

Shopper/Diner Insights

  • Shopping patterns across 20+ channels
  • Shopping at 70+ specific stores/chains
  • Dining at specific restaurants
  • Away from home eating

Brands, Influence & Media

  • Usage across 70+ brands
  • Brand influence/preference
  • 25+ sources of influence
  • Lifestyle activities
  • Demographics
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Global Health & Wellness Segmentation Model Provides Deep Psychographic Insight into Consumer Motivations & Needs

  • Most comprehensive data available based on attitudes, behavior and product usage within the world of health and wellness

  • Explores health methodologies and healthy product sectors

  • Annual consumer research among U.S. general population adults; conducted globally in 30+ countries since 2005

  • Currently 15 years of trended data Conducted via on-line methodology

  • Projectable to the adult population of each country

  • 350,000+ total global adults

Health & Wellness

Health and Lifestyle Focus

  • Food
  • Diet/nutrition
  • Beverage
  • Sports nutrition
  • Supplements
  • Natural, organic Non-GMO

  • Healthy lifestyle drivers
  • Association of ingredients with
    specific health benefits
  • Health conditions. lifestyle and
    demographic measures
  • Usage patterns across foods, supplements, healthcare, natural/organic
  • Shopping Behavior
  • Brands, influence and media

Find out how to participate in the 2021 Health & Wellness Trends Study,