Supplements/OTC/Rx Trends US and Global DatabasesTM
U.S. Supplements/OTC/Rx Database (SORD)
U.S. Supplements/OTC/Rx Database (SORD)
Most comprehensive data and robust data collection vehicle available which examines the intersection of dietary supplements, OTC, and pharmaceuticals
Ongoing consumer research among U.S. general population adults
Nationally representative sample of the U.S. population statistically valid at 95% confidence level to +/- 1.2%
Research previously conducted and trended in USA in 2005, 2006, 2009, 2011, 2013, 2015, 2017, 2018
2020 research was conducted among 2,000 general population consumers and conducted in 4th quarter 2020
Conducted Via on-line methodology
Supplements/OTC/Rx
Intersection of Supplements/OTC/Rx
- Vitamins/Minerals
- Homeopathic
- Botanicals/Herbals
- Pharmaceuticals
- Ayurvedic
- OTC medications
- Usage rate of 80+ products
- Attitudinal statements & beliefs
- Preferred nutritional formats
- Condition/health issue mgt
- Brands, influence and media
- Barriers to use
- Sources of influence by product type
- Role of doctor, pharmacist
- Consumer directed healthcare
- Demographic measures
SORD Database Since 2005
Global Supplements/OTC/Rx Database (SORD)
Most comprehensive data and robust data collection vehicle available which examines the intersection of dietary supplements, OTC, and pharmaceuticals
Ongoing consumer research among general population adults; conducted globally in 30+ Countries since 2007
Nationally representative sample of the population statistically valid at 95% confidence level to +/- 2%
Currently 15 years of trended global data
Previously conducted in 2013, 2015, 2016, 2017, 2019, 2020
Conducted Via on-line methodology
Projectable to the adult population of each country
32,000+ total global adults
Supplements/OTC/Rx
Intersection of Supplements/OTC/Rx
- Vitamins/Minerals
- Homeopathic
- Botanicals/Herbals
- Pharmaceuticals
- Ayurvedic
- OTC medications
- Usage rate of 80+ products
- Attitudinal statements & beliefs
- Preferred nutritional formats
- Condition/health issue mgt
- Brands, influence and media
- Barriers to use
- Sources of influence by product type
- Role of doctor, pharmacist
- Consumer directed healthcare
- Demographic measures