Supplements/OTC/Rx Trends US and Global DatabasesTM
U.S. Supplements/OTC/Rx Database (SORD)
U.S. Supplements/OTC/Rx Database (SORD)
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Most comprehensive data and robust data collection vehicle available which examines the intersection of dietary supplements, OTC, and pharmaceuticals
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Ongoing consumer research among U.S. general population adults
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Nationally representative sample of the U.S. population statistically valid at 95% confidence level to +/- 1.2%
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Research previously conducted and trended in USA in 2005, 2006, 2009, 2011, 2013, 2015, 2017, 2018
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2020 research was conducted among 2,000 general population consumers and conducted in 4th quarter 2020
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Conducted Via on-line methodology
Supplements/OTC/Rx
Intersection of Supplements/OTC/Rx
- Vitamins/Minerals
- Homeopathic
- Botanicals/Herbals
- Pharmaceuticals
- Ayurvedic
- OTC medications
- Usage rate of 80+ products
- Attitudinal statements & beliefs
- Preferred nutritional formats
- Condition/health issue mgt
- Brands, influence and media
- Barriers to use
- Sources of influence by product type
- Role of doctor, pharmacist
- Consumer directed healthcare
- Demographic measures
SORD Database Since 2005
Global Supplements/OTC/Rx Database (SORD)
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Most comprehensive data and robust data collection vehicle available which examines the intersection of dietary supplements, OTC, and pharmaceuticals
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Ongoing consumer research among general population adults; conducted globally in 30+ Countries since 2007
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Nationally representative sample of the population statistically valid at 95% confidence level to +/- 2%
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Currently 15 years of trended global data
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Previously conducted in 2013, 2015, 2016, 2017, 2019, 2020
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Conducted Via on-line methodology
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Projectable to the adult population of each country
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32,000+ total global adults
Supplements/OTC/Rx
Intersection of Supplements/OTC/Rx
- Vitamins/Minerals
- Homeopathic
- Botanicals/Herbals
- Pharmaceuticals
- Ayurvedic
- OTC medications
- Usage rate of 80+ products
- Attitudinal statements & beliefs
- Preferred nutritional formats
- Condition/health issue mgt
- Brands, influence and media
- Barriers to use
- Sources of influence by product type
- Role of doctor, pharmacist
- Consumer directed healthcare
- Demographic measures