Supplements/OTC/Rx Trends US and Global DatabasesTM

suppl_otc_rx_database

U.S. Supplements/OTC/Rx Database (SORD)

U.S. Supplements/OTC/Rx Database (SORD)

  • Most comprehensive data and robust data collection vehicle available which examines the intersection of dietary supplements, OTC, and pharmaceuticals

  • Ongoing consumer research among U.S. general population adults

  • Nationally representative sample of the U.S. population statistically valid at 95% confidence level to +/- 1.2%

  • Research previously conducted and trended in USA in 2005, 2006, 2009, 2011, 2013, 2015, 2017, 2018

  • 2020 research was conducted among 2,000 general population consumers and crafted 4th quarter 2020

  • Conducted Via on-line methodology

Supplements/OTC/Rx

Intersection of Supplements/OTC/Rx

  • Vitamins/Minerals
  • Homeopathic
  • Botanicals/Herbals
  • Pharmaceuticals
  • Ayurvedic
  • OTC medications

  • Usage rate of 80+ products
  • Attitudinal statements & beliefs
  • Preferred nutritional formats
  • Condition/health issue mgt
  • Brands, influence and media
  • Barriers to use
  • Sources of influence by product type
  • Role of doctor, pharmacist
  • Consumer directed healthcare
  • Demographic measures

SORD Database Since 2005

Global Supplements/OTC/Rx Database (SORD)

  • Most comprehensive data and robust data collection vehicle available which examines the intersection of dietary supplements, OTC, and pharmaceuticals

  • Ongoing consumer research among general population adults; conducted globally in 30+ Countries since 2007

  • Nationally representative sample of the population statistically valid at 95% confidence level to +/- 2%

  • Currently 15 years of trended global data

  • Previously conducted in 2013, 2015, 2016, 2017, 2019, 2020

  • Conducted Via on-line methodology

  • Projectable to the adult population of each country

  • 32,000+ total global adults

Supplements/OTC/Rx

Intersection of Supplements/OTC/Rx

  • Vitamins/Minerals
  • Homeopathic
  • Botanicals/Herbals
  • Pharmaceuticals
  • Ayurvedic
  • OTC medications

  • Usage rate of 80+ products
  • Attitudinal statements & beliefs
  • Preferred nutritional formats
  • Condition/health issue mgt
  • Brands, influence and media
  • Barriers to use
  • Sources of influence by product type
  • Role of doctor, pharmacist
  • Consumer directed healthcare
  • Demographic measures

Global SORD Database Since 2007

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