Whole Living DatabaseTM

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Whole Living Database... (WLD)

Since 2005,15 Years of Trending Data, 53,000+ Consumers, 6 Active Lifestyle Segments!

  • Examines the Role of Aging, 200+ Attitudes, Drivers

  • Physical, Social, Financial, Emotional and other Health Drivers

  • Opportunities across 20+ Industries

  • Whole Living Segmentation

The Whole Living Database.. Summary Content & Scope

  • Looks beyond physical health across dozens of dimensions

  • Examines general population adults (Whole Living is not just relevant to the aged)

Research is used to:

  • Identify drivers of shifting paradigms

  • Determine unmet needs

  • Explore underlying attitudes

  • Identify marketplace opportunities

  • Discover the Institute's proprietary Whole Lining (18+) segmentation

Attitudinal Measures:

  • 200+ attitudes surrounding
  • major industries and categories
  • 50+ advertising/marketing
    attitudes
  • 50+ wellness drivers

Usage Patterns:

  • Across distinct industries
  • 50+ product categories
  • 25+ technology usage
  • 20 specific product
    attributes

Behavior/Demo's:

  • Social activities
  • Internet activities
  • 30+ conditions managing
  • Caregiving behaviors
  • Purchasing influencers
  • Demographics
  • Health & Life Insurance
  • Investments

Information Sources:

  • Sources of influence
  • Healthcare dynamics
  • Retail stores shopped
  • Personal influence on
    topics
  • 30+ websites used

Attitudinal Measures:

  • 200+ attitudes surrounding
  • major industries and categories
  • 50+ advertising/marketing
    attitudes
  • 50+ wellness drivers

Usage Patterns:

  • Across distinct industries
  • 50+ product categories
  • 25+ technology usage
  • 20 specific product
    attributes

Behavior/Demo's:

  • Social activities
  • Internet activities
  • 30+ conditions managing
  • Caregiving behaviors
  • Purchasing influencers
  • Demographics
  • Health & Life Insurance
  • Investments

Information Sources:

  • Sources of influence
  • Healthcare dynamics
  • Retail stores shopped
  • Personal influence on
    topics
  • 30+ websites used

Whole Living Methodology

  • Quantitative studies since 2005, now with 15 years of trended data based on 53,000+ comprehensive interviews, 6 Active Lifestyle Segments

  • 4th Qtr. 2019 research of U.S. adults comprised of 3,000 general population adults 18+, including Millennials, Gen X, Boomers & Matures

  • Nationally projectable and balanced to U.S. Census data across key demographics: gender, age, income, education, region, and race

  • Statistically significant at the 95% confidence level to +/- 1.5%

  • Conducted via online research methodology

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