Custom Segmentation

custom segmentation services

CUSTOM SEGMENTATION OF SYNDICATED DATABASES BASED ON YOUR SPECIFIC NEEDS...

YOU CHOOSE THE SPECIFIC CONSUMER GROUPS AND TOPICS:

Extract useable data insights, generate new ideas, support current activities, and maximize opportunities!

INTEGRATING CONSUMER INTELLIGENCE OFFERS KEY BENEFITS:

  • Consumer lifestyle Segmentations and Segments are research supported.

  • Consumer profiles spotlight understandings, behaviors, loyalties and more.

  • Identify opportunities for new brands, categories, or existing products.

  • These profiles will be key to your insights, maximizing strategies, and ROI.

CUSTOMIZED ANALYSIS CAN INCLUDE:

  • Product/category usage trends

  • Consumer target profiling

  • White space analysis

  • Product driver/attribute analysis

  • Communications strategy

  • Corporate social responsibility strategy

  • Health/medical conditions

  • Channel shopping patterns

  • Lifestyle and topical interests

  • 1000's of other topics... designed to meet your needs

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USE DATA, ANALYSIS & CONSULTING ACROSS MULTIPLE APPLICATIONS:

  • Strategic Plan Development

  • Consumer and Shopper Insights

  • Concept/Opportunity Identification

  • Ad hoc Initiatives

  • Channel Insights

  • Trend Tracking/Modeling

  • Consumer Targeting

  • Analysis across the Value Chain - Ingredient, Packaging, Brand, Retail

  • Sales Materials

  • Marketing Campaigns

OUR SUBSCRIPTION MENU - OPTIONS TO MEET YOUR NEEDS!

  • Custom ad hoc data analysis...
    When you need it, How you want it

  • Onsite consulting...
    tailored to meet your needs

  • Presentations

  • Webinars

  • Published Reports

  • Custom Reports, Profiling

  • Data tables

  • Proprietary question space in annual database surveys

INTEGRATING CONSUMER INTELLIGENCE OFFERS KEY BENEFITS

Our team of experienced Consumer analysts and Business specialists are here to support you!

        • Consumer Segmentations are research-supported and trended over 21 years.
        • Consumer profiles spotlight understandings, behaviors, loyalties, and more.