NielsenIQ Natural Marketing Institute CONSUMER Segmentation Collaboration
Refine your consumer targets and understand what types of consumers contribute most to your brand by integrating the Institute’s custom segmentations with NielsenIQ insights.
Four Institute Segmentations, 1 Million+ Consumers, overlaid since 2007 into NielsenIQ solutions:
Along with the Institute’s psychographic profiling, integrating NielsenIQ actual purchase data allows a more complete consumer profile including:
* Category and brand purchase cycles, switching behavior, trial and repeat
* Retail channels and stores shopped, including basket ring, shopping frequency, and more
Use with the Institute's new product testing to provide a consistent view from new product development and optimization, through promotion!
NielsenIQ Linkage Applications:
Includes HomeScan, Spectra, and many other SLMS applications for more precise consumer targeting based on retailer/trade area profiles, media habits and more.