Proprietary Databases

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Traditionalists

12% of GP

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Help Seekers

19% of GP

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Que Sera, Seras

15% of GP

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Balancers

24% of GP

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Proactives

17% of GP

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First Adopters

11% of GP

Understanding the Consumer Changes Everything!

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The Institute's Whole Living Database offers 15 Years of Data, 53,000+ Consumers

The Institute's Whole Living Segmentation (18+) identifies 6 Active Lifestyle Segments in the U.S. adult population, which provides deeper understanding of targeting opportunities.

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whole_living_overview_img1

Traditionalists

12% of GP

whole_living_overview_img2

Help Seekers

19% of GP

whole_living_overview_img3

Que Sera, Seras

15% of GP

whole_living_overview_img4

Balancers

24% of GP

whole_living_overview_img5

Proactives

17% of GP

whole_living_overview_img6

First Adopters

11% of GP

Understanding the Consumer Changes Everything!