Feb 17

NMI releases 15th Annual Report revealing what consumers REALLY think about Sustainability


For Immediate Release
HARLEYSVILLE, PA. February 2017

NMI, a leading research and global intelligence provider to brands and corporations, is pleased to release its much awaited 15th annual, 2017 State of Sustainability in America consumer report.  This annual consumer research study is devoted to understanding consumer values and behaviors across health, the environment and corporate social responsibility, and their impact on purchase. This ground breaking study also continues to track how consumer attitudes, behaviors, psychographics and lifestyle activities are evolving and changing as consumers try to become increasingly aligned with a more sustainable lifestyle.

Steve French, NMI Managing partner, states that "Many companies have been involved and are becoming more involved in the sustainability space, taking measures to ensure they are mindful of their impact on society, the environment and local and global communities. Some uncertainty arises for companies, however, in how to measure what type and how much of an impact, if any, these sustainable initiatives are having. This report discusses how sustainable initiatives adopted by companies and brands can impact consumers' initial trial, purchase intent and willingness to pay a premium and ultimately provides background and consumer insights to begin the ROI journey".

In addition, the intent of this report is to provide a solid overview of where the current sustainable marketplace stands, in addition to...

  • how consumers interact in the green marketplace
  • how segments within society view sustainability differently and what motivates this differentiation
  • how companies' sustainable initiatives can effect their bottom line
  • what are some of the barriers to being 'green'
  • what are the opportunities for future growth

To view the report summary click here.

For more information kindly This email address is being protected from spambots. You need JavaScript enabled to view it. to contact Steve French, NMI Managing Partner, at This email address is being protected from spambots. You need JavaScript enabled to view it.