NMI/Johnson and Johnson Releases New Fragrance Report

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For Immediate Release

HARLEYSVILLE, PA. June 2018

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NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, in collaboration with Johnson and Johnson Consumer Inc., is pleased to present its NMI /Johnson and Johnson Consumer Inc. Fragrance report

MYTHS & MISCONCEPTIONS

Understanding Fragrance-Free Personal Care

Deciphering consumer perceptions about fragrance and the growth of fragrance-free personal care products

Abstract

The use of fragrance can be an important purchase driver in many consumer product categories, especially personal care. Fragrances and scents are thought to provide an emotional connection to a product and higher brand engagement. Over the last decade, increasing scrutiny of many ingredients has consumers expressing concern that fragrance compounds may be responsible for potential sensitivities or reactions and that they should be avoided. These perceptions are causing consumers to increasingly seek out products that are free of fragrances, and as a result, the fragrance-free product category has seen growing momentum for the last five years.

To gain insight on how this segment is evolving and what ingredients might be of true concern, Johnson and Johnson Consumer Inc. partnered with the Natural Marketing Institute on a multi-phase research project. The first phase, in 2015, provided insight into important attributes for personal care products and the role of fragrance. The datamining revealed fragrance issues were less important than efficacy, value, and brand trust. The second phase, presented here, set out to understand how and why shoppers choose fragrance-free, and to ascertain the prevalence of fragrance allergies and sensitivities and how much personal care products, with or without fragrances, are impacting these conditions.

The data confirms that there are broad misconceptions about fragrance ingredients and a lack of understanding about existing regulatory measures to restrict use of known allergens. Furthermore, the data suggests that current concerns about all fragrance compounds may be exaggerated by special interest groups who may lack an overall understanding of what really constitutes a fragrance compound. The findings confirm that many consumers are using products labeled as fragrance-free that actually contain fragrance ingredients, while few report adverse reactions.

These issues represent both challenges and opportunities for industry to provide better understandings of the connection between fragrance and sensitivity, more clarity on existing regulatory efforts, and additional transparency in labeling and marketing. Although there are both natural and synthetic ingredients that can cause allergies or sensitivities, there are also many safe and functional ingredients that can be enjoyed by a majority of consumers. It makes more sense to identify the problematic ingredients than to brand all fragrance compounds as suspect.

  • An overview of the fragrance-free market
  • Project details and methodology
  • Background on understanding fragrance in personal care products
  • Insights into the gap between consumer perception and reality

For additional Press, Media, or PR info kindly contact Ms. Dana Marinari at This email address is being protected from spambots. You need JavaScript enabled to view it.

NMI releases New 19th Annual Consumer Report, 2018 HEALTH & WELLNESS TRENDS IN AMERICA

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For Immediate Release

HARLEYSVILLE, PA. February 2018

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NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its

19th Annual Consumer Report
2018 HEALTH & WELLNESS TRENDS IN AMERICA

139 pages of current consumer insights with trended data and analysis, including charts, graphs, illustrations!

This report, now in its 19th year, reports on the new challenges and opportunities in the Health and Wellness marketplace, based on extensive research of the U.S. general population. This research uncovers insights into how today’s consumer integrates health and wellness into their lifestyle and reveals their motivations and the challenges they encounter in their pursuit of health.

Maryellen Molyneaux, NMI Managing Partner, states "with the range of new products built on health and wellness platforms comes a complex array of consumer attitudes, the need for education, and an understanding of the consumer drivers that will affect consumer behavior patterns. This report further discusses how consumers are making purchase decisions based on a new set of values-based qualities from fair trade to sustainably-grown.  In addition, it provides an understanding of the role that technology and the desire for convenience play in the health marketplace.

The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 19 years and how these changes may impact the future landscape of the health and wellness industry".

Some of the topics & insights covered in this report include:

  • Segment profiles highlighting the mainstreaming of health and wellness and the emergence of new health leaders
  • The emerging connection between convenient health and technology
  • The increased importance of values-based attributes driving purchase decisions
  • Expansion opportunities for protein
  • How consumers are balancing the good and the bad content
  • Impact of Millennials in the health and wellness space
  • Plus much more...

NMI's USA 2018 Health and Wellness USA Consumer Segmentation... 19 years of Consumer insights and trending, 66,000+ interviews, 5 Segments in our USA database!

To read our Health and Wellness report summary click here or to download a printable pdf of the report cover click here

For additional Press, Media, or PR info kindly contact Ms. Dana Marinari at This email address is being protected from spambots. You need JavaScript enabled to view it.

NMI Releases New 2018 STATE OF SUSTAINABILITY IN AMERICA 16th Annual Consumer Insights & Trends Report

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For Immediate Release

HARLEYSVILLE, PA. December 2018

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NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its

2018 STATE OF SUSTAINABILITY IN AMERICA
16th Annual Consumer Insights & Trends Report
Since 2002, NMI’s annual consumer research study devoted to understanding consumer values & behaviors across health, the environment & corporate social responsibility, & their impact on purchase

110+ pages of current consumer insights with data and analysis, including charts, graphs, illustrations!

Over the past 16 years, a significant marketplace shift has occurred.  This research uncovers insights into how today’s consumer integrates eco-friendliness into their daily life and reveals their motivations and the challenges they encounter in their pursuit to become increasingly aligned with a more sustainable lifestyle.

Today's notion of sustainability marks a cultural shift as it continues to gain groundswell in America. All organizations, therefore, will need to realize that sustainability is not just a desired activity but a necessary strategy.

Steve French, NMI Managing Partner, shares that the intent of this report is to provide a longitudinal understanding of how consumers’ attitudes affect behavior and translate into product and service usage. Even further, its aim is to provide insights regarding what drives this market, how to communicate with consumers and help identify the strategic opportunities in this ever-widening industry. It is this knowledge and insight that provide the basis for identifying and uncovering opportunities in the LOHAS marketplace.

This report provides a comprehensive overview of where the current sustainable marketplace stands, in addition to…

  • consumers interactions in the green marketplace
  • ROI of companies’ sustainability initiatives
  • how segments view sustainability differently
  • behaviors and what motivates this differentiation
  • consumer insights regarding packaging and waste
  • the impact of Millennials
  • opportunities for future growth
  • and much more!

NMI’s USA 2018 LOHAS Consumer Segmentation... 16 years of Consumer Sustainability insights, 64,000+ interviews, 5 Segments in our USA database!

To read our Sustainability report summary click here or to download a printable pdf of the report cover click here

For additional Press, Media, or PR info kindly contact Ms. Dana Marinari at This email address is being protected from spambots. You need JavaScript enabled to view it.

NMI Releases New 7th Edition USA Report 2018 SUPPLEMENTS/OTC/RX CONSUMER INSIGHTS & TRENDS

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For Immediate Release

HARLEYSVILLE, PA. December 2018

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NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its

7th Edition USA Report
2018 SUPPLEMENTS/OTC/RX CONSUMER INSIGHTS & TRENDS
Since 2005, NMI’s biennial consumer research study devoted to understanding consumer attitudes & behaviors related to dietary Supplements/OTC/RX & their impact on market dynamics.

137 pages of current consumer insights with data and analysis, including charts, graphs, illustrations!

As consumers have many alternatives in their search for health, this research analyzes the nutritional/dietary supplement market and also examines the impact of the role over-the-counter and prescription medications play in consumers’ efforts to incorporate a mix of self-care methods into their current lifestyle.

Maryellen Molyneaux, NMI Managing Partner, shares that the overall objectives of this research are to explore how consumers perceive dietary supplements, what and why they currently use, and even why they have stopped using certain supplements to provide the insights necessary from which to identify marketplace opportunities and industry challenges.

sord imageSome of the topics & insights covered in this report include:

  • Which supplements are trending up
  • Consumer concerns, issues, and barriers
  • Interest in personalized nutrition
  • Preference for specific supplement formats
  • Healthy Aging & the entire demographic spectrum
  • The Supplement Market Landscape
  • Health Management
  • The Composition of Supplements
  • Supplement Purchasing Dynamics
  • OTC & Prescription Medication
  • The 4 Step Model for Driving Supplement Growth
  • And much more...

NMI's USA 2018 SORD Consumer Segmentation... 12 years of Consumer insights and trending, 66,000+ interviews, 5 Segments in our USA database!

To read our SORD report summary click here or to download a printable pdf of the report cover click here

For additional Press, Media, or PR info kindly contact Ms. Dana Marinari at This email address is being protected from spambots. You need JavaScript enabled to view it.

NMI Releases New 18th Annual Report, 2017 Health & Wellness Trends in America

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For Immediate Release

HARLEYSVILLE, PA. March 2017.

NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its 2017 Health and Wellness Trends in America. This report, now in its 18th year, reports on the health and wellness marketplace and its consumers, based on extensive research of the U.S. general population. This report seeks to provide insights into how today's consumer is confronting their own health and wellness. It uncovers factors that are creating health challenges, and reveals underlying dynamics in the health and wellness industry that help provide a glimpse into what lies ahead.

Maryellen Molyneaux, NMI Managing Partner, shares "this research provides insights into how health and wellness is mainstreaming and how today's consumers are confronting this wave of health information and the proliferation of healthy products. It further discusses how consumers are making purchasing decisions based on a new set of values-based qualities from toxin-free to fair trade. In addition, it highlights what sources to which consumers are turning in order to build their own understanding of the expanding health and wellness market and to structure their individual health regimens and goals. With the range of new products now available, built on health and wellness platforms, comes a complex array of consumer attitudes, the need for education, and an understanding of the consumer drivers that will affect consumer behavior patterns and purchase intent. The need for an understanding of consumer drivers that affect behavior patterns has never been stronger".

Content includes...

2017 Top Consumer Health and Wellness Trends

Segment profiles highlighting the mainstreaming of health and wellness and the emergence of new leaders

Consumers' customized mix of traditional, alternative and emerging healthcare methods

The growing role of "convenience"

The increased importance of values-based attributes driving purchase decisions

The continued relevance of protein and attitudes toward plant-based protein

Consumers growing use of the internet to research products/services and company values

Plus much more...

NMI's Report Methodology

NMI Database and Health & Wellness Segment Insights—Over 60,000 Interviews!

Three other NMI databases plus a Healthy Eating Study of 3,000 GP were used within this report for additional data/insights

To review the report summary click here.

For more information kindly This email address is being protected from spambots. You need JavaScript enabled to view it. to contact Maryellen Molyneaux, NMI Managing Partner.

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