America’s Water Consumption Increases by 68 Million + Servings

 

America's Water Consumption Increases by More Than 68 Million Servings

Natural Marketing Institute (NMI) Identifies Health & Wellness Consumer Trend

HARLEYSVILLE, PA (August 26, 2014) - Research conducted by Natural Marketing Institute (NMI), a strategic consulting and market research firm, shows that the American consumption of water has increased by more than 68 million 8-ounce servings in less than a year.

This groundbreaking study, among 60,000 U.S. adults, evaluated the average daily intake of plain/unflavored water (including bottled, tap and filtered water) consumed in the U.S. between the end of 2013 (Oct-Dec) and mid-2014 (Apr-June), and found consumption has increased significantly in each of the past two quarters, jumping from 4.43 to 4.72 servings. Most demographic groups showed average daily consumption increases, including Hispanics who indicated a greater point change than other races and the population as a whole.

"Health and wellness trends are here to stay – it's a macro cultural shift toward an improved lifestyle and personal responsibility. And water consumption plays a clear role," said Steve French, NMI Managing Partner. "Consumer behavior isn't easy to change, but it's great to quantify that Americans are recognizing the benefits of drinking more water."

Additional results include:

    • On average, men are drinking more water daily than women.
    • Younger Americans (Millennials and Gen X) are more likely than older adults to be drinking larger quantities of water.
    • Households with kids are drinking more water than households without kids.
    • Lower and higher income consumers (less than $35,000 and higher than $100,000) show greater consumption increases than those with middle incomes.
    • Those not employed but looking for work show a significant increase with a 0.51-point serving change.
    • Boomers register the largest mean point change among generations, increasing significantly from 4.32 to 4.66 servings.

Based on NMI's experience, the increased consumption rates are attributed to several factors: the economic influences linking consumption due cost metrics; a general consumer trend toward healthier beverages; and concerted efforts - such as the Partnership for a Healthier America's Drink Up initiative, as well as multiple city- and state-specific tap campaigns.

NMI is an international strategic consulting and market research company specializing in the health, wellness, sustainability, and healthy aging marketplaces spanning over 23 countries. The firm is celebrating 25 years in serving the industry with innovative solutions for the well being of people, products, and the environmentally and socially responsible sustainability of the planet.

For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.NMIsolutions.com.


What U.S. consumers REALLY think of GMOs!

 

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NMI (Natural Marketing Institute)

Releases New 2014 report that confirms

What U.S. consumers REALLY think of GMOs!

 

Harleysville, Pa. – NMI, a leading research and global market intelligence provider to major brands today announced the release of their much awaited 2014 GMO Consumer Insight Report... What U.S. Consumers REALLY Think of GMOs.

In previous research, NMI explored consumers' level of understanding and concerns over the past decade surrounding GMOs. While in the past, NMI found widespread confusion about GMOs, the amount of recent media exposure on the subject has fueled consumer understanding and concerns.

This insightful report, also delivers on What U.S. consumers REALLY think of GMOs , Dynamic shifts in the marketplace, Consumer support of legislation, the Role of  Pesticides and Toxins, Certification seal awareness and value, and much more.

To develop this study, NMI synthesized proprietary data with unique, strategic insight into the behavior, values, shopping behaviors, and diet preferences of the consumer. The Report quantifies and illuminates what are the recent major shifts in consumer awareness, understanding, concerns about GMOs, usage of Non-GMO products, and the implications for marketers as over 25 states, as of July, have pending legislation on GMO related bills.

To view the report summary that confirms What U.S. Consumers REALLY think of GMOs Click here!

For more information, contact Dana Marinari at This email address is being protected from spambots. You need JavaScript enabled to view it..

NMI is an international strategic consulting, market research and business development company specializing in the health, wellness, and sustainability marketplaces spanning over 23 countries. Now celebrating 25 years in serving the industry with innovative solutions for the well being of people, products, and the environmentally and socially responsible sustainability of the planet.

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