Date: 5/19/14

Consumers incorporate eco-focused behaviors in their lives in many different ways, at varying levels and for different reasons.


INCREASE YOUR ROI IN HEALTH & WELLNESS with NMI’s Health and Wellness Segmentation

Date: 5/14/2014

Health and wellness represents one of the fastest growing sectors across various product categories—with half of all new product launches having a health-related attribute.


NMI publishes 12th Annual Report on the U.S. LOHAS (Lifestyles of Health and Sustainability) Market

HARLEYSVILLE, PA. In mid-November 2013, NMI will publish its 12th annual report on the U.S. LOHAS (Lifestyles of Health and Sustainability) market.  NMI’s LOHAS Consumer Trends Database® is the industry’s most comprehensive tool to measure consumers’ integration of personal and planetary health.  Based on research of over 4,000 U.S. adults, this year’s report (150+ pages of insightful commentary and charts) promises to be full of trends and analysis to help companies understand how these major cultural shifts can identify opportunities for their business.  

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NMI and Nielsen Announce Expanded Strategic Collaboration

Date:  February 4, 2014

NMI’s proprietary consumer segmentation models have long been the standard of many industries. Now, these segmentations can be activated through NMI’s expanded collaboration with the Nielsen company.   

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NMI Segmentation Model Used in White House Public Health Campaign

HARLEYSVILLE, PA. September 1, 2013, Natural Marketing Institute (NMI) helped to kick off a new, nationwide public health campaign that began with an event in Watertown, Wis. hosted by first lady Michelle Obama and attended by over 2,000 students and community members.

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