Trend Data from our 2019 Supplements/OTC/Rx Consumer Trends & Insights Reports
Ranked reasons why Lapsed Users currently do not take any supplements
iGen | Millennials | Gen X | Boomers |
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I get all the nutrients I need in the foods I eat | They cost too much | They cost too much | Doctor has not recommended |
They cost too much | I only use them when I need them | I am not sure what supplements I should be taking | I am not sure what supplements I should be taking |
I don't have any health issues | I am not sure what supplements I should be taking | I am confused by all the conflicting information about supplements | I just don't need them |
Doctor has not recommended | I don't like taking pills/tablets | My insurance does not pay for them | They cost too much |
They are not proven to be effective | I am concerned about safety issues | I don't like taking pills/tablets | I am concerned about safety issues |
iGen | Millennials | Gen X | Boomers |
---|
I get all the nutrients I need in the foods I eat | They cost too much | They cost too much | Doctor has not recommended |
They cost too much | I only use them when I need them | I am not sure what supplements I should be taking | I am not sure what supplements I should be taking |
I don't have any health issues | I am not sure what supplements I should be taking | I am confused by all the conflicting information about supplements | I just don't need them |
Doctor has not recommended | I don't like taking pills/tablets | My insurance does not pay for them | They cost too much |
They are not proven to be effective | I am concerned about safety issues | I don't like taking pills/tablets | I am concerned about safety issues |
Since 2005, 17 Years of Data, 67,000+ Consumers, 5 Committed Segments