Supplements

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Understanding the generational differences for non-use is important in order to create more
effective targeted messaging to overcome each age groups’ barriers

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Trend Data from our 2019 Supplements/OTC/Rx Consumer Trends & Insights Reports

Ranked reasons why Lapsed Users currently do not take any supplements

iGenMillennialsGen XBoomers
I get all the nutrients I need in the foods I eatThey cost too muchThey cost too muchDoctor has not recommended
They cost too muchI only use them when I need themI am not sure what supplements I should be takingI am not sure what supplements I should be taking
I don't have any health issuesI am not sure what supplements I should be takingI am confused by all the conflicting information about supplementsI just don't need them
Doctor has not recommendedI don't like taking pills/tabletsMy insurance does not pay for themThey cost too much
They are not proven to be effectiveI am concerned about safety issuesI don't like taking pills/tabletsI am concerned about safety issues
iGenMillennialsGen XBoomers
I get all the nutrients I need in the foods I eatThey cost too muchThey cost too muchDoctor has not recommended
They cost too muchI only use them when I need themI am not sure what supplements I should be takingI am not sure what supplements I should be taking
I don't have any health issuesI am not sure what supplements I should be takingI am confused by all the conflicting information about supplementsI just don't need them
Doctor has not recommendedI don't like taking pills/tabletsMy insurance does not pay for themThey cost too much
They are not proven to be effectiveI am concerned about safety issuesI don't like taking pills/tabletsI am concerned about safety issues

Since 2005, 17 Years of Data, 67,000+ Consumers, 5 Committed Segments

For more information on the Institute Supplements/OTC/Rx Trends Database