Strategic Consulting Services

what_we_do_nmi_header_1

WHAT WE DO

Strategic Consulting Services & Custom Research Since 1990

  • Brand strategy/positioning/expansion
  • Concept development/validation
  • Innovation, ideation and prioritization
  • Target identification & strategies
  • Market assessment and industry/sector sizing
  • Syndicated data, million+ consumers, 30+ countries
  • Custom segmentations activated across
    all Nielsen Solutions

HOW WE SERVE

We Partner with our Clients to Understand & Apply the Broadening Consumer Need States & Opportunities

  • Since 1990 the Institute has tracked health & sustainability on a global basis, examining the intersection of these two dynamic market drivers across more than 100 categories.
  • We serve our clients utilizing this extensive knowledge within health and sustainability across categories and geographies to enhance their innovation and new business development.
  • Our work tracks and predicts the changes in consumer attitudes and behaviors across food, beverage, personal care, household products, supplements, indulgent as well as healthy categories, home, energy, environment, apparel. auto & more.
strategicconsulting_image_1

USA & GLOBAL PROPRIETARY CONSUMER INTELLIGENCE DATABASES*

Syndicated Data, 1 Million+ Consumers, 30+ Countries

strategicconsulting_image_2

USA Health & Wellness Trends Database™ (HWTD),

Since 1999, 22 Years of Data, 69,000+ Consumers, 5 Distinct Segments

USA Sustainability Consumer Trends Database™ (SCTD),

Since 2002, 19 Years of Data, 57,000+ Consumers,
5 Influential Segments

USA Supplements/OTC/Rx Database™ (SORD),

Since 2005, 16 Years of Data, 67,000+ Consumers,
5 Committed Segments

USA Organic Consumer Trends Database™ (OCTD),

Since 1999, 21 Years of Data, 50,000+ Consumers,
4 Unique Segments

USA Whole Living Database™ (WLD),

Since 2005, 15 Years of Data, 53,000+ Consumers,
6 Active Lifestyle Segments

Global Health & Sustainability Database™ (GHSD)

Since 2005, 16 Years of Data, 700,000+ Consumers
Health & Sustainability Unique Segments

*Segmentations are Activated across all Nielson Solutions & other Global Data Vendors

PROPRIETARY RESEARCH TOOLS

strategicconsulting_image_3

lensTM Primary Qualitative & Quantitative Expertise is All-inclusive

Foresight_logo

Forecast Future Consumer Behavior

  • State-of-the-art Technologies
  • Future Outlook Across Your Categories
  • Identify Growth Opportunities Across
    Categories, Occasions, Brands
  • Psychographic, Demographic, Scientific,
    Social & Macroeconomic Influences
logo_innov

Innovation & Ideation Services

  • Creativity is about new ideas & Innovation is the profitable implementation of these ideas
  • Consulting Services Identify opportunities with Healthy Lifestyle consumers!

CONSUMER INTELLIGENCE

"Not just a data provider or research group....a trusted partner in growing your business"

Subscriptions
Subscriptions
  • Custom & Ad Hoc Database Subscriptions
  • Customized to Best Serve Your Needs
Consumer Studies
Consumer Studies
  • Confirm unique & specific consumer insights
  • Maximize learnings & market ROI
Consumer Reports
Consumer Reports
  • Understand Consumer Attitudes & Behaviors
  • Insights & Trends driving purchasing & loyalties