Personal Care

mill_knows_personal_care_consumers_v2

First Tier

Second Tier

Effective

Good value

Is a brand I trust

Not tested on animals

Clinically proven

Hypoallergenic

Dermatologist tested

%
%
%
%
%
%
%

Earth-friendly

Biodegradable products

Certified as "environmentally safe"

Free of synthetic fragrances

Fortified with vitamins/nutrients

No parabens

No petroleum-based ingredients

%
%
%
%
%
%
%

First Tier

Effective

Good value

Is a brand I trust

Not tested on animals

Clinically proven

Hypoallergenic

Dermatologist tested

%
%
%
%
%
%
%

Second Tier

Earth-friendly

Biodegradable products

Certified as "environmentally safe"

Free of synthetic fragrances

Fortified with vitamins/nutrients

No parabens

No petroleum-based ingredients

%
%
%
%
%
%
%

First Tier

Effective
%
Good value
%
Is a brand I trust
%
Not tested on animals
%
Clinically proven
%
Hypoallergenic
%
Dermatologist tested
%

Second Tier

Earth-friendly
%
Biodegradable products
%
Certified as "environmentally safe"
%
Free of synthetic fragrances
%
Fortified with vitamins/nutrients
%
No parabens
%
No petroleum-based ingredients
%

Since 2002, 19 Years of Trended Data, 57,000+ Consumers, 5 Influential Segments

For more information on the Institute's Sustainable Consumer Trends Database