Whole Living

whole-living

While consumers rate many aspects of their health as very important, mental and physical health are of primary importance

% general population indicating the following health-related issues
are VERY IMPORTANT in their life today

Mental/brain health

Physical health

Having enough money for healthcare expenses

Having enough energy to do what I want to do

Emotional health

Getting enough sleep

Preventing certain diseases or health conditions

Maintaining proper weight

Finding ways to manage/relieve stress

Eating a healthy and nutritious diet

%
%
%
%
%
%
%
%
%
%
Mental/brain health
%
Physical health
%
Having enough money for healthcare expenses
%
Having enough energy to do what I want to do
%
Emotional health
%
Getting enough sleep
%
Preventing certain diseases or health conditions
%
Maintaining proper weight
%
Finding ways to manage/relieve stress
%
Eating a healthy and nutritious diet
%

Source: The Institute's 2019 Whole Living Database

Understanding which issues are becoming more important to consumers reveals opportunities for industries positioned in the health and wellness space

Whole Living Segmentation (18+) identifies 6 Active Lifestyle Segments in the U.S. adult population, which provides deeper understanding of targeting opportunities.

Since 2005, 15 Years of Data, 53,000+ Consumers, 6 Active Lifestyle Segments

For more information on the Institute's Whole Living Consumer Trends Database